The activity of intermediaries decreases in agriculture as in all sectors due to the increase in the use of technology; it becomes easier for the customer to reach the brand and for the brand to the customer. Traditional sales and customer management methods are evolving into models based on direct contact between the brand and the farmer. Companies that quickly adapt to this new direction that is the natural result of digital transformation win, while others are dealing with market loss.
Data is Collected at Every Contact
Institutions get the opportunity to communicate face-to-face with numerous producers every year, both through sales channels, fairs and similar events; in the meantime, they’re collecting information about the producers and their product. However, this information often cannot be converted into any value.
Doktar keeps the connection between the farmer and the brand dynamic, by regularly updating these records through its field registration infrastructure, its geographic information-based farmer CRM application, its detailed reporting system and data collection team consisting of agricultural engineers; creating opportunities to convert static information into sales.
Sales Teams Without Difficulty, Become Persuasive
The package that is customized for sales teams by Doktar, contains a "Phenology Engine" module that allows agricultural information to be monitored digitally in addition to basic CRM functions. This module increases the sales potential by providing detailed and up-to-date information about the crop during field visits, even for inexperienced sales teams.
Phenology module displays the phenological stage of the plant, diseases and pests that are expected due to seasonal effects, fertilizers that are required based on soil analysis, and many agricultural information including the latest satellite images of the field, from a single source.
Instant Solutions to Problems with Agricultural Technical Support Lines
Our call center consisting of agricultural engineers, get in contact with the producers that are out of sales teams’ reach and find solutions to their problems, ensuring the high level of customer satisfaction. Concurrently, we provide companies a substantial competitive advantage by creating an environment where producers can reach and receive immediate agricultural support. We develop platforms, for companies that are focusing on digital transformation, where the producer can ask questions in digital environment with photos and videos.