21 Şubat 2023 Salı 17:54

Regenerative Agriculture: A Tech Trend to Watch Closely

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CB Insights’ 11 Tech Trends to Watch Closely in 2023 identifies that consumers are increasingly concerned with transitioning into regenerative agriculture and the demand for sustainable products produced with less harmful ecological practices is increasing. As fashion and food giants turn towards the field, startups offering tech-driven tools that support this transition are on the rise.

Regenerative agriculture restores soil health and prevents erosion through various practices such as planting trees among crops, avoiding synthetic fertilizers and pesticides, and using rotational grazing techniques. While industrial farming, which many brands and retailers rely upon, is estimated to account for roughly 30% of global carbon emissions, 70% of freshwater use, and 60% of biodiversity loss, the need to invest in regenerative agriculture is imminent and several major fashion and food companies have already started, including Patagonia, Allbirds, Nestlé, General Mills, and PepsiCo.

Although the demand is growing, challenges are also present such as the difficulty to manage the transition on a large scale and the requirement for a fair amount of upfront investment to convert the land. Regardless, companies such as Doktar tackle these challenges in creative ways with various products and the power of data, attempting to reduce the cost of moving towards sustainability in agriculture while maximizing yield. Doktar’s CropMap helps agricultural businesses make the right operational decisions by measuring market volume and plantation area. While the Orbit mobile app increases efficiency and helps with field scouting and crop health monitoring, Filiz Agricultural Sensor Station informs spraying and irrigation decisions that reduce unnecessary pesticide and water usage. PestTrap detects pest population density to recommend the right pesticide at the right time and eliminate the redundant and wrong uses of pesticides. Together these products help manage risk on the field, enabling a smoother cultural shift towards regenerative practices. As agriculture changes, it’s crucial to make it more affordable for farmers to implement regenerative agricultural practices. Looking ahead to 2023 expect investor interest in startups that offer technological solutions to this shift to be on the come up.

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Ticari Elektronik İleti İzni Onaylıyorum
Commercial Electronic Message Consent Form

Doktar Tarım ve Hayvancılık Bilgi Sistemleri Araştırma ve Geliştirme Sanayi ve Ticaret Anonim Şirketi (“Doktar”) may send all kinds of commercial electronic messages regarding the products and services which are offered/to be offered to its customers, including but not limited to campaigns, promotions, bulletins, advertising and surveys. Within this framework, it is requested that you give your consent to the delivery of commercial electronic messages with this Commercial Electronic Message Consent Form, pursuant to the Law No. 6563 on the Regulation of Electronic Commerce and to the Regulation on Commercial Communication and Commercial Electronic Messages. You may revoke your consent given herein or change the scope thereof at any time.

Within the scope of the delivery of commercial electronic messages, certain personal data pertaining to your party may be processed in accordance with Doktar’s Confidentiality Policy and Privacy Notice.

I hereby give consent to Doktar Tarım ve Hayvancılık Bilgi Sistemleri Araştırma ve Geliştirme Sanayi ve Ticaret Anonim Şirketi (“Doktar”) to send commercial electronic messages, including but not limited to campaigns, promotions, bulletins, advertising and survey, within the scope of the products and services offered/to be offered to my party, via phone call, SMS (text message), e-mail and mobile application channels, through the identifying information (phone number, e-mail address, social media address etc.) which I have shared with Doktar in any manner, and the processing of my personal data within the scope of the delivery of commercial electronic messages, in accordance with Doktar’s Confidentiality Policy and Privacy Notice.
KVKK Aydınlatma Metnini Onaylıyorum
Information on the Protection of Personal Data

As Doktar, we take your security into consideration and would like to inform you about the "Law on the Protection of Personal Data", which is regulated regarding personal data with the purpose of protection of the fundamental rights and freedoms, especially the privacy of private life.

Our aim is, in accordance with your satisfaction, to inform you in the most transparent way about the way your personal data is collected, the purposes of processing and legal reasons and your rights in these matters.

All kinds of special quality personal data (“Data”), including biometric data and medical data, that you have transmitted to our company or obtained by our company within the framework of our company's procedures and transactions, can be within the framework of the law obtained, recorded, stored, preserved, updated in order to continue its services, reorganized, disclosed to third parties in cases and to the extent permitted by the law, transferred, transmitted, shared, classified, anonymized and processed in other ways enumerated in the law by our company Doktar A.Ş. with the title of Data Supervisor in accordance with the Law on the Protection of Personal Data (KVKK) numbered 6698, which entered into force on 7 April 2016.

Your personal data can be collected by the Company's call center team, field agricultural engineers, soil analysis team and all other personnel and Orbit Application, in automatic or non-automatic ways, in written, verbal or electronic media.

By applying to the Company, you have the following rights:

To learn whether your personal data is processed;

If your personal data has been processed, to request information about it;

To learn the purpose of processing your personal data and whether it is used in accordance with its purpose;

To know the third parties to whom your personal data is transferred within the country or abroad;

To request correction of your personal data if it is incompletely or incorrectly processed;

To request the deletion or destruction of your personal data within the framework of the terms stipulated in Article 7 of the Law;

To request notification of the transactions made pursuant to subclauses (d) and (e) above, to the third parties to whom your personal data has been transferred;

To object to the emergence of a result against you due to the analysis of your personal data exclusively by automatic systems;

To demand the compensation of the damage in case you suffer damage due to unlawful processing of your personal data.

It is possible to exercise your rights as of 01.01.2019, the effective date of the regulation; we reserve the right to demand the expenses to be incurred by our Company in order to fulfill your requests, according to the tariff specified in Article 13 of the KVKK, titled "Application to the Controller".

Data, which is published or disclosed to the public or included in official registries, balance sheets and annual reports in accordance with the principle of clarity in the laws, or which are obliged to be disclosed in terms of public disclosure as per the provisions in the laws; and the Data disclosure, usage and transfers to be made by Doktar in order to fulfill its legal obligations arising from the legislation to which it is subject and / or due to legal obligations and / or to fulfill the obligation to transfer the Data to the persons who may request secrets by the law are not subject to the Company's confidentiality obligation. Without the need to obtain a separate letter of consent for this Data, the Company has the authority to disclose, give, process and transfer such Data to the relevant persons.

Letter of Consent on Protection of Personal Data and Data Processing

You have the right to disapprove of the text below. In case of disapproval, the Company will only be able to provide you parochially with the Products/Services you have requested from our company within the framework of the principles in the information text on the Personal Data Protection Law, as long as the Company does not violate the Personal Data Protection Law No. 6698 as a Data Operator/Data Supervisor.

I accept the sharing and processing of data within the framework of the information given under the following conditions.

I accept, declare and undertake, that I am authorized to give my data directly or indirectly without violating any confidentiality obligations arising from the law or contract, and that I have duly obtained the necessary approvals from other third parties, including group companies, for the fulfillment of the processes and transactions in this consent letter in accordance with the relevant legislation, especially the Turkish Penal Code No. 5237 and the KVKK and that I have obtained my said Data in accordance with the law.

I consent to the collection and processing of my shared Data for security purposes or to develop services and opportunities for me.

For concepts whose meanings are not explained in this Letter of Consent, they will have the meanings specified in the Law on the Protection of Personal Data No. 6698.

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